TSX69
07-16-2007, 12:15 PM
Acura Tops Dealership Experience Poll (http://www.leftlanenews.com/acura-tops-dealership-experience-poll.html)
Acura dealerships ranked at the top of a study that analyzed the new car shopping experience. The Pied Piper Prospect Satisfaction Index studied anonymous, planted consumers who looked at cars in April, May and June and reported back on their experience with the salesperson.
Land Rover, Saturn, Jaguar and Volkswagen dealers rounded out the top-five, respectively. A total of 25 car brands finished above average, while 12 finished below average, according to The Detroit Free Press. Those finishing under par included: Kia, Ford, Mazda, Jeep, Chrysler, Cadillac, Chevrolet, Lincoln, Mitsubishi.
The study found that, overall, dealership salespeople don't necessarily fit in the stereotype of trying to oversell their product; rather, the salespeople tended not to give enough information about the vehicles they were selling. Land Rover salespeople were most likely to walk around the vehicle and point out the details for consumers.
Acura dealerships ranked at the top of a study that analyzed the new car shopping experience. The Pied Piper Prospect Satisfaction Index studied anonymous, planted consumers who looked at cars in April, May and June and reported back on their experience with the salesperson.
Land Rover, Saturn, Jaguar and Volkswagen dealers rounded out the top-five, respectively. A total of 25 car brands finished above average, while 12 finished below average, according to The Detroit Free Press. Those finishing under par included: Kia, Ford, Mazda, Jeep, Chrysler, Cadillac, Chevrolet, Lincoln, Mitsubishi.
The study found that, overall, dealership salespeople don't necessarily fit in the stereotype of trying to oversell their product; rather, the salespeople tended not to give enough information about the vehicles they were selling. Land Rover salespeople were most likely to walk around the vehicle and point out the details for consumers.