List of What the Young Drive & Average Age of Ownership - Acura TSX Forum
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post #1 of 1 (permalink) Old 05-25-2010, 10:06 PM Thread Starter
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Info List of What the Young Drive & Average Age of Ownership

We’ve all heard the comments: I don’t want to get a Cadillac, that’s my grandfather’s car!

Well, now TrueCar can tell you what the grandkids are driving.

A new study recently completed by, showed that Mitsubishi, Mazda and Volkswagen have the highest concentration of younger buyers. The study was completed in May 2010 and looked at the last full year of available data. TrueCar also identified the best deals* on models for this demographic based on current actual transactions.

The list, which shows the brands with the highest percentage of buyers that are 18 to 34, is topped by Mitsubishi (18.3%), with its young skewing list of models that includes the Lancer and the Eclipse. Mazda (18%), with the popular Mazda3 and Mazda6, and Volkswagen (17.6%), which features the list topping GTI and Jetta, were next with Nissan (15.6%) and Mini (15%) rounding out the top 5. The industry average was 10.8%.

On the flipside, the brands that have the lowest percentage of buyers in that age range are Detroit mainstays Buick (3.6%), Lincoln (4%) and Cadillac (5.1%). Those three makes manufacture eight of the 10 vehicles with the lowest percentage of buyers under 34 in the study, with the Cadillac DTS (1.1%) at the very bottom of a list that includes two Cadillacs, two Buicks and four Lincolns.

Making this information more valuable for consumers is’s list of the Top 10 Models for Young Drivers that includes the potential discount from MSRP. Topping the list – which is made up of models with the highest percentage of 18-34 year olds within the make – is the Mitsubishi Lancer which shows a possible discount of 25%†. Both the Nissan Titan and the Jeep Commander are showing potential discounts over 30%.

PHP Code:
Make     Model     Trim     of 18-34 Year Olds     Discount off MSRP
Mitsubishi     Lancer     Sedan Manual     18.3
%     -25%
Mazda     3     4dr Sedan Man     18.0%     -5%
Volkswagen     GTI     2dr HB Man     17.6%     -3%
Nissan     Titan     2WD King Cab     15.6%     -37%
Mini     Cooper     2dr Coupe     15.0%     -3%
Audi     A3     4dr HB MT     14.9%     -3%
Jeep     Commander     RWD 4dr Sport     14.0%     -30%
Honda     Fit     5dr HB Man     13.9%     -1%
Subaru     Impreza     Sedan 4dr Man     13.5%     -5%
Acura     TSX     4dr Sedan I4Auto     13.4%     -6
Just as interesting as these great deals is what TrueCar discovered about actual average age of ownership. While it is fairly well known that Buick, Cadillac and Lincoln are mainstays at the bottom of the list, who would have thought that smart and Hyundai would be over 50 and BMW and Audi – traditionally older, more expensive brands – would be under 50. The whole list:
PHP Code:
MAZDA     47.0
HUMMER     47.5
AUDI     47.5
MINI     48.0
BMW     48.5
JEEP     48.6
ACURA     48.7
NISSAN     48.7
INFINITI     48.9
PORSCHE     49.1
DODGE     49.6
SAAB     49.7
HONDA     49.7
SUZUKI     49.9
VOLVO     50.0
GMC     50.1
KIA     50.2
TOYOTA     51.0
SUBARU     51.0
-BENZ     51.1
FORD     51.9
CHEVROLET     51.9
SMARTCAR     52.3
HYUNDAI     52.3
JAGUAR     53.2
LEXUS     53.6
CHRYSLER     54.6
CADILLAC     57.1
MERCURY     57.3
LINCOLN     58.7
BUICK     61.0 
And, in case you were curious, here are the top 30 youngest and oldest make/models. There may be some surprises on both lists, so enjoy the read, check your age and hit up TrueCar for a pricing report on a Volkswagen GTI, immediately.
PHP Code:
Make     Model     Percent
VOLKSWAGEN     GTI     23.4
NISSAN     TITAN     20.9%
SUBARU     IMPREZA     20.6%
NISSAN     ARMADA     20.5%
AUDI     A3     20.2%
MAZDA     3     20.2%
NISSAN     XTERRA     19.9%
MAZDA     CX-7     18.5%
TOYOTA     YARIS     18.5%
MAZDA     6     18.2%
TOYOTA     SCION     17.9%
VOLKSWAGEN     JETTA     17.9%
MAZDA     RX8     17.9%
MAZDA     5     17.7%
CHEVROLET     TAHOE     17.7%
ACURA     TSX     17.5%
AUDI     A5     17.2%
BMW     M3     17.1%
VOLKSWAGEN     CC     16.8%
DODGE     CHARGER     16.7%
NISSAN     CUBE     16.6%
NISSAN     ROGUE     16.3%
AUDI     S4     16.3%
VOLVO     C30     16.2%
GMC     YUKON     16.2
PHP Code:
Make     Model     Percent
CADILLAC     DTS     1.1
BUICK     LUCERNE     1.2%
TOYOTA     AVALON     1.9%
CADILLAC     STS     2.0%
LINCOLN     TOWN CAR     2.1%
BUICK     LACROSSE     2.2%
LINCOLN     MKS     2.9%
LINCOLN     MKT     3.1%
LINCOLN     MKZ     3.2%
LEXUS     LS     3.2%
ACURA     RL     3.6%
HYUNDAI     AZERA     3.7%
FORD     TAURUS     4.2%
AUDI     A8     4.4%
LEXUS     ES     4.6%
CADILLAC     CTS     4.6%
CADILLAC     SRX     4.8%
VOLVO     S80     4.9%
VOLVO     C70     4.9%
LINCOLN     MKX     5.1%
MAZDA     MX5     5.3%
VOLVO     XC70     5.5%
INFINITI     M35     5.8%
MERCURY     MILAN     5.9%
JAGUAR     XK     6.0
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