Join Date: Dec 2004
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• The credit crunch of 2008 blew up the subprime market, the heart of Suzuki's business.Coping
• Poor vehicle quality squelched return business.
• Dubious practices by some stores, such as "no payments for life" promotions, akin to real estate balloon mortgages, led to lawsuits and bad publicity. A suit by a former high-volume dealer alleged that Suzuki pressured him to file phony sales reports to keep a bonus merry-go-round turning.
• In a rush to add dealers, Suzuki added some used-car sellers who wanted the cachet of a new-car franchise to boost used-car sales but didn't work to build the Suzuki brand.