Kelley Blue Book News
2013 Honda Accord, Civic, Fit & CR-V Receive "Best Resale Value" Honors from Kelley Blue Book's KBB.com
American Honda Motor Co., Inc. received 6 Best Resale Value Awards from trusted vehicle valuation source Kelley Blue Book Official Kelley Blue Book New Car and Used Car Prices and Values. The all-new 2013 Honda Accord, the restyled 2013 Honda Civic and Civic Si, as well as the 2013 Honda Fit each earned awards in their respective segments for projected resale value after 5 years of ownership. Additionally, the 2013 Honda Civic and 2013 Honda CR-V were both honored as 2 of the overall Top 10 Best Resale Value vehicles in America this year.
2013 Honda Vehicles Honored with Kelley Blue Book Best Resale Value Awards"Honda vehicles are engineered to provide a fun-to-drive experience as well as overall value for the money," said Michael Accavitti, vice president of national marketing operations at American Honda. "With a continued focus on quality, fuel-efficiency and premium content, we have always believed that a Honda provides every buyer with added value, and we are honored to be recognized for our efforts by valuation leader Kelley Blue Book."
Kelley Blue Book's Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide, determined by a skilled staff of automotive analysts. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original Manufacturer's Suggested Retail Price (MSRP) after 5 years of ownership. Since depreciation (or loss of value) is typically a car buyer's primary expense during ownership, these awards are designed to help consumers make more informed car-buying decisions.
"Honda's dominance in multiple car segments is evidenced by its class-leading wins in 4 segments," said Eric Ibara, director of residual consulting, Kelley Blue Book. "Based on our projections, no other car in the mid-size car segment can beat the 2013 Accord when it comes to resale value. 2013 Honda vehicles also took top honors in several very hotly contested segments, and they're not flukes. With many repeat winners and perennial favorites, the Honda brand continues to produce quality vehicles that return value to their owners, both during the ownership period and upon resale."
Kelley Blue Book established its annual Best Resale Value Awards in 2003. The company reports projections based on current vehicle data, relevant auction transactions, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelley Blue Book's residual analysts. Residual values reflect projected future auction values for vehicles in average condition with 75,000 miles at the end of a 5-year lease or ownership period.
For more information about Kelley Blue Book's Best Resale Value Awards, please visit Kelley Blue Book.
Connect with Honda: Media Newsroom (for journalists): Honda Media Newsroom Future Vehicles (for consumers): Honda Cars - New and Certified Used Cars from American Honda Facebook: https://www.facebook.com/Honda YouTube: The Honda Channel - YouTube Flickr: Flickr: Honda News' Photostream Twitter: Honda (Honda) on Twitter Pinterest: Honda (honda) on Pinterest On Google+: https://plus.google.com/+Honda
SOURCE American Honda Motor Co., Inc.
1 brand from each of the Detroit automakers today were announced as winners of Kelley Blue Book’s 2013 Brand Image Awards.
The awards, based on an entire year’s worth of consumer perception data from the company’s “Brand Watch” study, honor the automotive brands that have most successfully captured positive consumer attention.
For the Detroit 3, Chrysler was named the 2013 “Most Refined Brand”; Ford Motors Co.'s namesake brand was awarded “Best Car Styling Brand;” and General Motors Co.’s Buick brand was named “Best Value Luxury Brand.”
“With standout vehicle lineups and positive consumer perception confirmed by empirical study, the winners of Kelley Blue Book’s 2013 Brand Image Awards have secured enviable positions in the minds of car buyers,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com, in a statement.
Overall, the Honda brand took 3 of the 13 top honors, which are based an online brand and model perception tracking study tapping into more than 12,000 in-market new-vehicle shoppers annually on KBB.com
Honda was named the “Best Overall Brand” by non-luxury shoppers, “Most Trusted Brand” for the 2nd year in a row and the “Best Value Brand” for the 3rd consecutive year.
According to officials, Honda receiving consecutive awards in key categories like underscores “that the positive attributes of the Honda brand continue to resonate with the new-car buying public.”
“We admire the refined and reliable vehicles, but also the manner in which Honda promotes itself,” according to KBB. “You do too, apparently.”
Porsche was the only other auto brand to grab more than 1 award, winning "Best Performance" and "Car Styling" for luxury brands. Other award winners and some comments from KBB included:
2013 Porsche - Best Performance Luxury Brand
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