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  1. Acura Wants to Improve their Luxury Status

    Automotive Discussion
    Acura Aims to Deliver Big League Luxury Alysha Webb Automotive News December 8, 2008 - 12:01 am ET LOS ANGELES — Honda's U.S. executives have pledged for years to make Acura a top-tier luxury brand, on par with Lexus, Mercedes and BMW. Dealer Dave Conant is gambling $20 million that this time...
  2. Acura Wants Better ShowRooms from Dealers by 2010

    Automotive Discussion
    Acura Dealers on Board with Push for Luxury Buyers By Sherri Cruz Orange County Business Journal Staff Acura isn’t a top luxury brand. But that’s the goal of Japan’s Honda Motor Co., parent of the Acura brand. “We’re not quite at the level of Lexus, Mercedes or BMW,” said Mark McKellop...
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