Acura No Longer Gunning for Tier 1 Luxury;
Will Offer Sensible Luxury Vehicles
After dropping plans to produce an Acura NSX along with the cancellation of a V8 engine and a rear-wheel-drive program, Acura is reversing its direction in North America.
There is “a certain level of confusion”...
Acura Rethinks Flagship w/ ZDX Moniker; RL Still Has its Place
By Christie Schweinsberg
WardsAuto.com, Aug 21, 2009 8:00 AM
ROCHESTER, MI – American Honda Motor Co. Inc.’s premium Acura brand says the RL sedan still has a place in its lineup, though monthly sales have fallen to a mere 100...
Acura Aims to Deliver Big League Luxury
December 8, 2008 - 12:01 am ET
LOS ANGELES — Honda's U.S. executives have pledged for years to make Acura a top-tier luxury brand, on par with Lexus, Mercedes and BMW. Dealer Dave Conant is gambling $20 million that this time...