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  1. Acura Goes Sensible Route

    Automotive Discussion
    Acura No Longer Gunning for Tier 1 Luxury; Will Offer Sensible Luxury Vehicles After dropping plans to produce an Acura NSX along with the cancellation of a V8 engine and a rear-wheel-drive program, Acura is reversing its direction in North America. There is “a certain level of confusion”...
  2. Acura Rep: RL isn't Going Anywhere

    Automotive Discussion
    Acura Rethinks Flagship w/ ZDX Moniker; RL Still Has its Place By Christie Schweinsberg, Aug 21, 2009 8:00 AM ROCHESTER, MI – American Honda Motor Co. Inc.’s premium Acura brand says the RL sedan still has a place in its lineup, though monthly sales have fallen to a mere 100...
  3. Acura Wants to Improve their Luxury Status

    Automotive Discussion
    Acura Aims to Deliver Big League Luxury Alysha Webb Automotive News December 8, 2008 - 12:01 am ET LOS ANGELES — Honda's U.S. executives have pledged for years to make Acura a top-tier luxury brand, on par with Lexus, Mercedes and BMW. Dealer Dave Conant is gambling $20 million that this time...