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With news that the Honda Accord Euro will live on to see another generation, we’re starting to wonder again whether the rebadged Acura TSX will also be redesigned for the U.S. market. Previously, we’d heard that the TSX and TL lineups will be merged into a new TLX model to fight the BMW 3 Series, Audi A4, and others. Now that Honda CEO Takanobu Ito has confirmed to CarAdvice that Honda is working on a redesigned Honda Accord Euro, could the Acura TSX survive to a third generation after all?
Euro spec Honda Accord rear three quarter view 300x187 imageIto was quoted as saying the company was working “really, really hard” on developing the Honda Accord Euro, but stopped short of revealing potential launch timing. As the U.S.-market Acura TSX and Acura TL near the end of their lives, though, we’ll find out soon enough whether the ILX will continue to be offered alongside a TSX and TL, or whether a TLX model will crowd out the TSX.
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A next-gen TSX could help Honda justify the engineering costs of a new Accord Euro. In 2012, the TSX contributed 28,865 sales (including 4234 TSX wagons), below the TL’s 33,572-unit performance. In December 2012, the smaller ILX outsold the TL and TSX, while Acura’s SUVs — the RDX and MDX — comprised far more than half of the brand’s overall December sales.
“Honda understands the unique importance that the TSX has had for the Acura lineup and realizes its strength in its segment,” Honda spokesman Chris Martin previously said during a Motor Press Guild event, to Automotive.com.
The fate of the Acura TSX in the U.S. remains uncertain, but confirmation of a new Honda Accord Euro does make us wonder. Before we see any revised TSX, though, expect a refreshed ILX to appear in dealerships.
With news that the Honda Accord Euro will live on to see another generation, we’re starting to wonder again whether the rebadged Acura TSX will also be redesigned for the U.S. market. Previously, we’d heard that the TSX and TL lineups will be merged into a new TLX model to fight the BMW 3 Series, Audi A4, and others. Now that Honda CEO Takanobu Ito has confirmed to CarAdvice that Honda is working on a redesigned Honda Accord Euro, could the Acura TSX survive to a third generation after all?
Euro spec Honda Accord rear three quarter view 300x187 imageIto was quoted as saying the company was working “really, really hard” on developing the Honda Accord Euro, but stopped short of revealing potential launch timing. As the U.S.-market Acura TSX and Acura TL near the end of their lives, though, we’ll find out soon enough whether the ILX will continue to be offered alongside a TSX and TL, or whether a TLX model will crowd out the TSX.
A next-gen TSX could help Honda justify the engineering costs of a new Accord Euro. In 2012, the TSX contributed 28,865 sales (including 4234 TSX wagons), below the TL’s 33,572-unit performance. In December 2012, the smaller ILX outsold the TL and TSX, while Acura’s SUVs — the RDX and MDX — comprised far more than half of the brand’s overall December sales.
“Honda understands the unique importance that the TSX has had for the Acura lineup and realizes its strength in its segment,” Honda spokesman Chris Martin previously said during a Motor Press Guild event, to Automotive.com.
The fate of the Acura TSX in the U.S. remains uncertain, but confirmation of a new Honda Accord Euro does make us wonder. Before we see any revised TSX, though, expect a refreshed ILX to appear in dealerships.
