Acura TSX Forum banner

1 - 11 of 11 Posts

·
, Administrator Emeritus
Joined
·
2,496 Posts
Discussion Starter · #1 ·
Acura begins 18-month product binge, says adding rear-wheel drive not critical to success

While Acura Division redesigns its product line and enters new segments, it will not need rear-wheel drive to be a true luxury brand, dealers were told at the make meeting.

Acura sedans and coupes can have as much as 270 hp and still have a luxurious feel with front-wheel drive, said Ramsay Gillman, a multifranchise dealer from Houston.

Anything more powerful than that would require all-wheel drive, which hints at the direction of the replacement for the 3.5 RL.

Before the next RL arrives in spring 2004, Acura has the more pressing business of launching the TSX sedan this April and the redesigned TL sedan in the fall.

Because the TL will be moving up in stature and price, the TSX will not encroach on the TL's price turf, said Dick Colliver, Acura Division executive vice president of auto sales.

The TSX will be priced between $27,000 and $30,000.

Based on the European-market Honda Accord, the TSX will be marketed for its suspension and performance. The fact that it is powered by a four-cylinder engine will not receive as much attention.

"The TSX is sweet and strong. I think we can do some damage," said dealer council chairman George D'Angelo, dealer principal of Acura of Westchester, in Larchmont, N.Y.

Colliver hopes Acura will sell "170,000-plus" units this year, up from 165,552 in 2002.

He is heartened by Allison-Fisher International data that show the number of Acura buyers who are cross-shopping with Mercedes-Benz, BMW and Lexus has doubled since 1995.

To keep the brand strong, Colliver is putting the clamps on dealers who play fast and loose with local advertising.

No dealer ad will be allowed to mention the price of a car for sale, unless the price is sticker or above, he said. That includes newspaper classified advertising, usually the bastion of cut-price deals. Anyone who violates this policy can lose the factory subsidy for the ads.

"Schlock ads bring the franchise down. Running ads with MSRP brings gross margins up," D'Angelo said.

About 85 percent of Acura dealers have signed up for a showroom redesign.

Almost all already have installed the new signs, which replace the old red lettering with navy blue.
 
G

·
Maybe I'm the only one, but the $27,000-$30,000 price range comes as a real surprise to me. I guess I am going to have to look elsewhere for my next car. I just can't see $27000+ for a 4 cylinder engine and such a small car. I'm sure the TSX will be a great car, just about $2000 overpriced.

Just my opinion of course.
 

·
, Administrator Emeritus
Joined
·
2,496 Posts
Discussion Starter · #3 ·
seatrial said:
Maybe I'm the only one, but the $27,000-$30,000 price range comes as a real surprise to me. I guess I am going to have to look elsewhere for my next car. I just can't see $27000+ for a 4 cylinder engine and such a small car. I'm sure the TSX will be a great car, just about $2000 overpriced.

Just my opinion of course.
If its 27k with navi its a good buy :D
 
G

·
I agree completely that $27k with navi is a good buy. However, I have heard from more than one source now that the base price is going to be about $27k. Hence the $27k-$30k price range taking the navi in to account for the upper price range. I think that a base price of about $25.5k with about $27.5k for navi would be more in line with this car.

This is of course just my opinion. If the base price is $27k I will be sad not to be getting a TSX.

Also, why doesn't Acura just charge sticker for their cars no more no less. I think it is so classless to say that advertising below sticker prices is forbidden, but you can sell the car for over sticker. What a load of crap. Just sell the cars for sticker, no haggleing period.

Remember this when the economy tanks even further if their is another attack. Suddenly below sticker prices will be the norm.
 

·
, Administrator Emeritus
Joined
·
2,496 Posts
Discussion Starter · #5 ·
I really doubt the car will be 27k with no navi i mean come on although it is nice and all but 4 cyl is a 4cyl!! they would be stupid to price it so high lets wait and see i guess :(
 
G

·
You got to be kidding! 27K-30K for a TSX? What is Acura doing at a time when the economy is sluggish and introducing a car that is in the range of a Bimmer? For one thing it is a 4 banger which I like but not for the price. Secondly, the car is small.....30K with Navi, geez I would buy the Accord V6 with every option with Navi and still have loot left for rims or aftermarket HIDs.
As for the price advertising......many car mfgs are suffering with slooooooooow sales. Better advertise those cut throat prices.
 

·
, Administrator Emeritus
Joined
·
2,496 Posts
Discussion Starter · #7 ·
Chris said:
You got to be kidding! 27K-30K for a TSX? What is Acura doing at a time when the economy is sluggish and introducing a car that is in the range of a Bimmer? For one thing it is a 4 banger which I like but not for the price. Secondly, the car is small.....30K with Navi, geez I would buy the Accord V6 with every option with Navi and still have loot left for rims or aftermarket HIDs.
As for the price advertising......many car mfgs are suffering with slooooooooow sales. Better advertise those cut throat prices.
I agree with you but lets hope its gonna be $26,000 at most with no navi.
 
G

·
I was hoping Acura will strategically sell this car at around 24.5K with a simple 6MT. Add Navi and 5AT for 26.5K -27K will be great price structure.
Why price restructure something they have so well with the TL and make the TSX closer with the price of the current TL? With other mfgs that have better engines and rear wheel drive, I might have to go to them and skip out on this great car!
 

·
Registered
Joined
·
5 Posts
The Acura is about 10 cm (4in) less than the Accord.

Where did Acura get its marketing strategies... Apple ? They have a great car but simply not suited for the 27-30k price range !! You get low class BMW or Mercedez and even an Audi A4 with quattro system for that price range !! Bad move !!
Too bad, the TSX would have been a perfect sell at about 25k !!

Accord Coupe V6 is probably going to be my next car.... Sorry Acura !

:confused: :mad:
 
1 - 11 of 11 Posts
Top