While many automakers use big powerful models as attention grabbers, Acura sees fuel economy as a way to differentiate itself in what is becoming a very competitive market.
"Hitting the 2016 CAFE requirements is going to be hard," said John Watts, senior manager of Acura product planning. "We are betting more in the fuel economy direction.”
For years automakers have been embroiled in an outright horsepower war, the culmination of which is easily Bugatti’s 1,001 horsepower Veyron supercar. However, lately, a balance of power and economy appears to be what is drawing the crowds and as we approach a future of higher fuel prices this trend is only set to continue.
Part of this move was also forced upon Acura due to the decision by parent company Honda to axe development of a new generation V-8 engine and rear-wheel-drive platform. Instead, we are likely to see Acura adopt hybrid technology, an option Watts said the company is studying.