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Discussion Starter #1
For starters, Honda posted one of the least declines of all brands @ -24.5%. Acura was down 32.3% but still less than rivals Lexus or Infiniti. The TSX was down slightly for the month but still ahead for the year.

Perhaps more shocking is that the Accord/Civic outsold the Camry/Corolla:
Accord 29,212
Camry 25,234

Civic 26,252
Corolla 18,534
 

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Low Is A Lifestyle
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not surprised about the accord or the civic. two great designs.
 

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Eh sucks thats y leasing or financing a car with honda always more there prices just dont drop cause people are still buying them
 

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Discussion Starter #4
Resale Value

Another reason Honda/Acura's resale value is higher than the average is bc they typically have lower incentives than other brands. In addition, they have much less cars sold to fleets ... Honda/Acura tries to protect their customers this way.

The Accord has not topped the Camry in yearly sales since 2002; it will be interesting to see what happens the rest of this year. The Corolla is much newer than the Civic so not sure what's going on there.

Finally, GM & Ford both outsold Toyota last month.
 

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Discussion Starter #5
Stats

Acura, down 32.3 percent to 8,813
Buick, down 29.5 percent to 8,928
Cadillac, down 41.9 percent to 8,337
Chevrolet, down 26.7 percent to 115,265
Ford, down 30 percent to 116,263
GMC, down 35.7 percent to 20,467
Honda, down 24.5 percent to 92,216
Hummer, down 61.6 percent to 913
Infiniti, down 48.3 percent to 4,932
Lexus, down 39.2 percent to 14,195
Lincoln, down 42.2 percent to 5,973
Mercedes-Benz, down 28.1 percent to 14,565
Mercury, down 40.7 percent to 7,662
Mitsubishi, down 55.9 percent to 3,919
Nissan, down 36.3 percent to 42,258
Pontiac, down 54.9 percent to 10,838
Saab, down 43.5 percent to 892
Saturn, down 56.4 percent to 7,367
Smart, down 49.9 percent to 1,345
Toyota, down 42.2 percent to 112,345
Volvo, down 36.9 percent to 4,503

PHP:
RANK VEHICLE                2009     2008  '08 RANK % Chng

  1 Ford F-Series P/U           110,336  192,951       1  -42.8
  2 Chevy Silverado-C/K P/U      93,720  160,010       2  -41.4
  3 Toyota Camry                 92,523  147,018       3  -37.1
  4 Honda Accord                 84,491  122,430       6  -31.0
  5 Toyota Corolla               78,132   99,482       4  -21.5
  6 Honda Civic                  76,782  111,695       8  -31.3
  7 Dodge Ram P/U                64,522   93,068       5  -30.7
  8 Nissan Altima                61,670   99,037       9  -37.7
  9 Honda CR-V                   50,647   69,058      11  -26.7
 10 Chevrolet Malibu             50,265   59,133      26  -15.0
 11 Ford Fusion                  46,799   55,109      20  -15.1
 12 Chevrolet Impala             45,047   98,478       7  -54.3
 13 Ford Escape                  44,626   59,299      17  -24.7
 14 Ford Focus                   41,747   72,920      15  -42.7
 15 Toyota RAV4                  39,457   47,002      18  -16.1
 16 Hyundai Sonata               35,432   37,472           -5.4
 17 Jeep Wrangler                34,786   30,513          +14.0
 18 Hyundai Elantra              33,851   26,479      27  +27.8
 19 Toyota Prius                 32,662   64,664      16  -49.5
 20 Chevrolet Cobalt             32,065   66,660      14  -51.9

 

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Clean and Simple.
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Eh sucks thats y leasing or financing a car with honda always more there prices just dont drop cause people are still buying them
:donno:

agreed. The 2 door 2009 Accord is a beautiful design in my opinion. Looks phenomenal in black and red.
Haha funny you should say that, when I was selling for Honda we had a guy come pre-buy 2 6-speed coupes. On red and one black for him and his wife.
 

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Honda is managing to holding in on its own, Toyota and Lexus sales are way down this year. I wouldn't be surprised to see the Accord take the #1 spot from the Camry, possibly the Civic may take a spot above the Corolla too.

Ford had a great month with the Fusion. Ford so far hasn't taken any of the bailout money and it seems to be helping them as people don't want to buy a car from GM or Chrysler whom took taxpayer money without hesitating to patch up their bleeding.
 

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Discussion Starter #9
Toyota is Not Going Down w/out a Fight

Toyota, which saw a 41.1 percent drop in April sales, is going to be beefing up incentives by reducing interest rates, offering consumers cash and pushing for more leases. The Japanese automaker said that it will also boost production of its best-selling model - the Camry.

Toyota lost 1.5 percentage points in April, coming in behind Ford and Chevrolet.

“We’re confident we will grow market share through 2009,”
said Bob Carter, division general manager.

Carter said that Toyota launched a new campaign called ‘Perfect Timing’ this past Friday. The campaign will become more aggressive during the week of May 11. He told Automotive News that the promotion will mainly focus on leases in the East and low interest rates in the West and Midwest.

Carter said there will also be “enhanced packages” of the incentives Toyota currently offers. Toyota will release more details later this week.

 

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Discussion Starter #10
Honda Had the Lowest Incentives

Edmunds.com, the premier online resource for automotive information, estimated today that the average automotive manufacturer incentive in the U.S. was $3,031 per vehicle sold in April 2009, down $134, or 4.2 percent, from March 2009, and up $680, or 28.9 percent, from April 2008.

"This month’s sales reports may prove that there is a point of diminishing returns for incentives spending,"
stated Jesse Toprak, Executive Director of Industry Analysis for Edmunds.com. “For some automakers, this month’s high incentives diluted brand image and hurt residual values while delivering only a negligible lift in sales.”

PHP:
True Cost of Incentives for the Top Seven Automakers
Automaker		April 2009		March 2009		April 2008
Chrysler Group (Chrysler, Dodge, Jeep)		$4,288 		$4,889 		$3,795
Ford (Ford, Lincoln, Mercury, Volvo)		$3,636 		$3,673 		$2,989
General Motors (Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab, Saturn) 		$4,063 		$4,772* 		$3,132
Honda (Acura, Honda)		$1,439* 		$1,334 		$1,405
Hyundai (Hyundai, Kia)		$3,591* 		$3,504 		$2,156
Nissan (Infiniti, Nissan)		$2,779* 		$2,234 		$1,796
Toyota (Lexus, Scion, Toyota)		$1,648 		$1,565 		$840
Industry Average		$3,031 		$3,165* 		$2,351

* Denotes a record
According to Edmunds.com, combined incentives spending for domestic manufacturers averaged $3,959 per vehicle sold in April 2009, down from $4,465 in March 2009. From March 2009 to April 2009, European automakers increased incentives spending by $26 to $3,410 per vehicle sold; Japanese automakers increased incentives spending by $132 to $1,740 per vehicle sold; and Korean automakers increased incentives spending by $87 to $3,591 per vehicle sold.

In April 2009, the industry's aggregate incentive spending is estimated to have totaled approximately $2.6 billion, down 3.8 percent from March 2009. Chrysler, Ford and General Motors spent an aggregate of $1.5 billion, or 59.5 percent of the total; Japanese manufacturers spent $575 million, or 22.1 percent; European manufacturers spent $257 million, or 9.9 percent; and Korean manufacturers spent $221 million, or 8.5 percent.

"Despite earning little return in the way of higher sales on their incentive investments, automakers seem to be playing a game of chicken – all are waiting for the other guy to drop back first,” commented Edmunds' AutoObserver.com Senior Editor Michelle Krebs. "Automakers appear to fear the bottom falling out completely if they back down on incentives.”

Among vehicle segments, premium sport cars had the highest average incentives, $6,540 per vehicle sold, followed by large SUVs at $4,797. Subcompact cars had the lowest average incentives per vehicle sold, $1060, followed by compact cars at $1,893. Analysis of incentives expenditures as a percentage of average sticker price for each segment shows large car averaged the highest, 14.0 percent, followed by large trucks at 13.0 percent of sticker price. Premium luxury cars averaged the lowest with 4.5 percent and subcompact cars followed with 6.7 percent of sticker price.

Comparing all brands, in April Scion spent the least, $160 per vehicle sold, followed by Subaru at $884. At the other end of the spectrum, Cadillac spent the most, $5,675 per vehicle sold, followed by Infiniti at $5,504. Relative to their vehicle prices, Kia and Mercury spent the most, 20.9 percent and 16.2 percent of sticker price, respectively; while Scion spent 0.9 and Lexus spent 3.3 percent.

Edmunds.com's monthly True Cost of IncentivesSM (TCISM) report takes into account all automakers' various U.S. incentives programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers. To ensure the greatest possible accuracy, Edmunds.com bases its calculations on sales volume, including the mix of vehicle makes and models for each month, as well as on the proportion of vehicles for which each type of incentive was used.

About Edmunds.com Inc. (About)

Edmunds.com Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2008 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

 

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Discussion Starter #11
Top 10 Cash Back Offers

PHP:
Rank	Make and Model	Cash Back	Percent off MSRP	Expiration Date
1.  	2008 Mitsubishi Raider  	$5,000  	24.4%  	6/01/2009
2. 	2008 Land Rover Range Rover Sport 	$12,000 	20.61% 	6/30/2009
3. 	2009 Cadillac CTS 	$7,000 	19.15% 	6/01/2009
4. 	2009 Nissan Titan 	$5,000 	19.12% 	6/01/2009
5. 	2008 Land Rover LR3 	$9,000 	18.55% 	6/30/2009
6. 	2008 Hyundai Tiburon 	$3,000 	17.37% 	6/30/2009
7. 	2009 Nissan Frontier 	$3,000 	17.18% 	6/01/2009
8. 	2008 Hyundai Sonata 	$3,000 	16.98% 	6/30/2009
9. 	2008 Hyundai Entourage 	$4,000 	16.67% 	6/30/2009
10. 	2008 Hyundai Santa Fe 	$3,500 	16.28% 	6/30/2009

 
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