i agree..c.obryan said:Do you think they really consider the actual cost of the car into their equation of sales/lease, etc.? With the targeted age group of 25-35 yrs. and the trend to lease or pay for the car for as long as the buyer has it, the final cost of the car gets lost in the translation of monthly payments. Acura and the dealers are soley interested in the hash marks in the "customer-signed-on-the-dotted-line" column. The monthly payment buyers probably don't care what the actual cost is either as long as the payments are within their monthly budget. So what percentage of buyers does that leave who are concerned about the final cost? And how large a percent would it take for Acura to take notice?