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TOKYO: Honda will start marketing its Accord executive saloon car in South Korea this month, becoming the second Japanese automaker selling there since Seoul lifted a ban on Japan-made cars in 1999.
Honda Korea C. Ltd., Honda's subsidiary in South Korea, will begin the import and sales of the sedans on May 20, the company said in a statement.
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Based on the North American version of the Accord, the model to be sold in South Korea has been modified to meet the needs and preferences of local customers, it said.
The sale price will be 38.9 million won (33,000 dollars) for the 3.0-litre model and 33.9 million won for the 2.4-litre version. Both models are made at Honda's Saitama plant, north of Tokyo.
Honda plans to establish four dealerships this year -- three in Seoul and one in the southeastern port city of Busan -- opening the first showroom in Seoul on May 20.
Currently Toyota is the only Japanese automaker selling in South Korea, which banned Japan-made cars until 1999 due to lingering antipathy stemming from Tokyo's harsh colonial rule of the Korean peninsula between 1910 and 1945.
Rival Nissan also plans to start marketting its own cars in South Korea from mid-2005.
- AFP
http://www.channelnewsasia.com/stories/afp_asiapacific_business/view/84081/1/.html
Honda Korea C. Ltd., Honda's subsidiary in South Korea, will begin the import and sales of the sedans on May 20, the company said in a statement.
Advertisement
Based on the North American version of the Accord, the model to be sold in South Korea has been modified to meet the needs and preferences of local customers, it said.
The sale price will be 38.9 million won (33,000 dollars) for the 3.0-litre model and 33.9 million won for the 2.4-litre version. Both models are made at Honda's Saitama plant, north of Tokyo.
Honda plans to establish four dealerships this year -- three in Seoul and one in the southeastern port city of Busan -- opening the first showroom in Seoul on May 20.
Currently Toyota is the only Japanese automaker selling in South Korea, which banned Japan-made cars until 1999 due to lingering antipathy stemming from Tokyo's harsh colonial rule of the Korean peninsula between 1910 and 1945.
Rival Nissan also plans to start marketting its own cars in South Korea from mid-2005.
- AFP
http://www.channelnewsasia.com/stories/afp_asiapacific_business/view/84081/1/.html