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Discussion Starter #1
Does this mean the end of the RL or perhaps it will become an Acura exclusive instead of a rebadge?


July 16 - Honda Motor Co <7267.T> would stop selling two of its longstanding brands and phase out the gas-powered Civic in its domestic market, to focus on green vehicles and low-priced cars, the Nikkei business daily reported.

The No 2 Japanese carmaker, which is now focusing on low-priced cars for India and other emerging markets, will stop the Legend and the Elysion models, and sell only the hybrid version of the Civic in Japan, the daily said.

The carmaker will roll out an all-new Civic worldwide around 2011 fall, the paper said.

As part of its domestic production retooling, Honda has decided to resume construction of a hybrid-car factory in Yorii, Saitama Prefecture, but will scrap plans to build a minivehicle plant in Mie Prefecture, the daily said.

 

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Good stop selling them, as they don't sell any ways.
Acura has released a statement saying that the RL is safe & will continue on.

On the bright side, this means that the car will be exclusive to Acura and not a global Honda car that is rebadged. In other words, it can finally be made larger (I suspect the reason it has never been a full size car like the 7 series is bc Europe & Japan favor smaller cars).

I hope that this is also a sign that Honda will make plans to take Acura into more countries ...
 

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Honda Quotes on the Status of the Acura RL

The latest Acura Style Magazine says that the 2011 RL will get new wheels, revised bumpers, new interior color called Light Orchid (I hope that is not a shade of lavender...), power folding mirrors & improvements to reduce road noise & vibrations.




Honda Motor Co. CEO Takanobu Ito says stricter U.S. emissions standards are the biggest factors driving Honda's push toward more environmentally efficient vehicles.

Last Tuesday, the company announced plans to launch an electric car and plug-in hybrid in the United States in 2012. It also plans to introduce "multiple" small-car hybrids, starting with a hybrid version of the Fit, Honda said. The next-generation Civic Hybrid will get a lithium ion battery.

"Our main technological target has been the U.S. zero-emission-vehicle regulation from the beginning,"
Ito told reporters here while unveiling his midterm business plan. "With the U.S. regulations, particularly California's ZEV regulations, you need to respond by around 2012 or 2013. It is a reality that we will need more cars responding to it."

About 6 percent of Honda's current overall production is devoted to hybrids. But Executive Vice President Koichi Kondo said the automaker plans to boost that to more than 10 percent in 2013.

Separately, Ito denied a Japanese press report that Honda plans to kill the Japanese version of the Acura RL sedan or that it is re-evaluating the future of the model in the United States.

"There is absolutely no reason for us to stop it,"
Ito said. "It is clearly necessary in the United States."

Honda's reported plan to drop the model in Japan, where it is known as the Honda Legend, raised speculation about its future in the United States.

Acura has sold only 872 RLs in the United States through the first six months of this year, while Lexus sold 5,650 of the LS sedan and Infiniti sold 6,602 of its M sedan.

"When we deliberated domestic strategy, certainly there were some opinions opting to tentatively halt the model or to replace it,"
Kondo said of the RL. "However, it is still our flagship, our top-of-the-line model that has been with customers for the past 20 years. We can't scrap it."

 
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