You can fix that easily with just sand paper, get some 80 grit and go to town on just the rashed part until its all gone..
then get some finer grit say 500-800 and dry sand the whole lip until the scratches from the 80 grit are gone and the texture of the lip looks even all the way around
then start wet sanding from 800 - 1000 - 1500 - 2000 and if you have 3000 do it too!
Id suggest taking off the face if you want to do a proper and even job all the way around the lip..
Dont worry on the VSXX you can remove the face without breaking the silicone seal between the barrel and the lip.
*** MAKE SURE that if you want to separate the face TAKE ALL THE AIR OUT OF THE TIRE. EVERYTHING COMPLETELY or else the seal will give way once you remove the bolts and only god knows what possible damages to you, the wheel and your surroundings might be.
After you think your sanding is done well, get some Mothers Mag Polish and polish up the lip using something powered. I fit a dual action polisher inside no problems and the results were fantastic:
After initial sanding with 80 grit (removing rash) and 800 grit dry:
After wet sandpaper steps and all polished up: