[sixspeed]

Oh crap! I forgot to tell you to turn it to I. (II is ignition)
You'll hear a few beeps when you turn it to I. Just wait a couple of beeps and then start your car.

TSX 'R' US, correct me if I'm wrong, but I thought there were 3 positions (besides OFF):
1 - OFF, 2 - Radio (and probably other accessories) ON, 3 - not sure what it's called but that's when the instrument cluster lights up, 4 - Ignition.

By the way, I usually wait for my fuel gauge to reach its postion and then crank.
Supposedly waiting a bit is good to pressurize the fuel line so the engine can start with less cranking.